Cole has driven multiple 10-20x startup outcomes and consistent business growth with hyper-targeted performance advertising, intuitive digital experiences, full funnel optimization, and personalized messaging across SMS, email, and phone.
Cole started Scalable Marketing after 9 years of performance marketing and digital advertising for early-stage startups, big brands, and local small businesses. He has helped three different startups achieve 10-20x+ growth, laid the foundation for personalized recommendations and experiences via web, app, and email at Harley-Davidson, and has successfully driven significant growth outcomes across insurance, finance, fintech, luxury goods, apparel, education, healthcare, home services, and more.
Cole began his career at Root Insurance growing performance marketing campaigns across Search, Social, Affiliate, and Programmatic. He left to join a small private health insurance agency and helped grow it into a healthtech marketplace for self-employed and underinsured individuals to supplement their health coverage. He began consulting in 2020 and supplemented his performance advertising experience with web development and conversion rate optimization, building a marketplace for business insurance, launching a residential concrete brand, and redesigning a health education learning platform. Today he fractionally leads performance advertising and digital experience for high-growth clients like the SSRP Institute, The Original Muck Boot Company, Taja AI, CBUS Concrete, Wind Bender Heating Cooling & Plumbing, and more.
